American pop star Britney Spears is coming back to retail business. This time she presents her personal line of undergarments and sleepwear in cooperation with international lingerie chain CHANGE Lingerie. Famous singer announced the news on Twitter, mentioning website of her new project www.intimatebritneyspears.com. She also leaked some pictures modelling pieces of lingerie from her new line.
The debut collection will include not only sexy lingerie sets, but also loungewear, shorts and sweats. Britney said she that every woman should feel confident, attractive and comfortable in clothes she wears. The pop diva believes that her intimate apparel collection succeeded in this.
The Intimate Britney Spears line will be available for purchase online at www.barenecessities.com within price range from $17 to $79 per piece. The collection offers wide range of cup sizes, from A to J.
The Intimate Britney Spears line launches for the U.S. and Canada market with a big opening event in New York City on the 9th of September 2014. By the end of the month, it will enter Europe as well. The most impatient fans are invited to sign up at www.intimatebritneyspears.com for the hottest updates, exclusive access to the collection and behind-the-scenes experience or follow news on Facebook and Twitter.
Founder and CEO at CHANGE of Scandinavia A/S, Claus Walther Jensen, is excited about the opportunity to collaborate with Britney Spears and says he is confident about the success of this brand in offering affordable luxury for every woman.