La Perla is launching a new and exclusive project that will bring a privilege of being unique into your world and underwear drawer. The project combines the Italian sartorial tradition, the spirit of the atelier and the affinity with the female body.
The concept of Made To Measure project is simple: this project offers an opportunity to personalize some of La Perla’s designs by having them hand crafted to measure, available only to order. At the moment, there are three items, ready to be Made To Measure: Cristallo Nero bodysuit, Maison Gold Edition slip and Gold Filigrane set of bra and panties.
Cristallo Nero bodysuit is designed to show–off: glimmering Swarovski crystals, thoroughly sewn on see–through material and misleading cut. This bodysuit gives an illusion of combination of three different pieces: bra, blouse and panties – it is perfect choice to wear at the party. Especially, if the party is dedicated to disco. Cirstallo Nero bodysuit is so sparkling that it definitely has some influences from a shiny disco times. By the way, the bodysuit can be matched with various items, just do not put anything on top – you will hide what is most beautiful.
Let’s go from a wild party to the sophisticated boudoir, where La Perla has prepared Gold Edition slip from brand’s ornate Maison range. The slip can be not only personalized according to your individual measurements but also with your own initials. What could be more intimate than that? Maison Gold Edition slip is crafted from a supple black silk and enchanted with a hand–embroidered gold flower motifs for an exclusive example of true luxury and seduction.
La Perla aptly describes Gold Filigrane set as partly jewelry. The set is made from a radiating gold filigree thread and though the Gold Filigrane bra and panties feel like a second skin, they look like true masterpiece of high–end jewelers.
Prices for Made To Measure pieces are unknown. As well, as the prices for custom service. Still, La Perla has announced the list of boutiques where the Made To Measure service is available. These are some boutiques in USA, Hong Kong, China, United Kingdom, Italy, France and Switzerland. The brand also reveals that the customers will be able to pick colors and fabrics for the chosen Made To Measure piece.
La Perla was founded in 1954 by a corsetiere Ada Masotti, who worked at a small atelier in Bologna, Italy. Translated from Italian, La Perla means “the pearl” and there is an interesting story behind that name. Apparently, the first Ada’s lingerie sets were transported in a small velvet lined suitcases that were traditionally used by jewelers. This is how the idea to name the brand after one of the most precious types of jewelry was born. Now La Perla has over 150 boutiques globally and is one of the most luxurious and well–known lingerie brands in the world.
For more information, please visit the brand’s website.