USA has the least number of paid vacations to its employees. As a result, when the American lady is on her short vacation at the exotic beach, everything has to be perfect. Including a perfect swimwear item, which according to the results of the Intima Beachwear research is a blue or a black bikini with some floral motives. And if this American sees another woman wearing the same thing, that woman is probably from Canada.
Intima is the leading French lingerie and beachwear magazine, which decided to carry out a research on swimwear marketing and trends in 2014. The magazine surveyed boutiques in five different geographical areas: France, Italy, Germany, UK and Ireland, USA and Canada. The results were summarized and presented in Mode City Paris – an international trade fair for lingerie and swimwear fashion. Here are some interesting information about the beachwear sector in USA and Canada in 2014.
The Intima research shows that the boutiques in USA and Canada have a wide choice of brands, still the majority sell up to 5 brands (42 %) or from 6 to 10 brands (31 %). You might also find a lot of different beachwear items in the American and Canadian closets. It might be bikini set, one–piece bathing suit, short dresses/sun dresses, kaftan/tunic, tankini or long dress. Though only few women have mini skirts hanging in their closets.
The research reveals that prints are more popular than solid colors in USA and Canada. In the exact numbers, 75 % to 25 %. Women tend to choose such prints as floral, stripes, polka dot and geometric. The dominating colors are blue, black, red and the playful combination of black and white. The best–selling style is luxury.
Intima has made the list of the best–selling brands in USA and Canada in 2014. These are: Freya, Fantasie, Eberjey, Miraclesuit, Anita, Elomi, Maryan Mehlhorn, Panache and PrimaDonna. Here are some designs, which are consistent with the beachwear trends, discovered by Intima.
- Panache, Annalise bikini set
The must – have bikini set from Panache.
- Freya, Tootsie bandeau tankini
The Tootsie bandeau tankini from Freya features polka dot print and red color, which both are popular in USA and Canada.
- Eberjey, Arrowhead Lola bikini set
Stripes are another popular pattern in USA and Canada and the Arrowhead Lola bikini from Eberjey is a perfect example to prove that.