The UK-based luxury lingerie brand Emma Harris teamed up with a small bust lingerie retailer Avariella to manufacture and sell AA, A and B cup bras with a “no gaping guarantee”. This “no gaping guarantee” gives the customers an opportunity to return a bra in 30 days if they are not satisfied with the quality or the results of their purchase. The unsatisfied client will also receive a $26 (£15) voucher, which he can spend on any chosen product that Avariella offers.
In order to present their new bras to the public, Avariella and Emma Harris launched a campaign named “Mind the Gap” that focuses on the important issue a lot of women with small breasts experience – the gaping cups. “A lot of brands make the mistake of assuming that women with small busts also have a very narrow bust set (i.e. positioned close together on the chest), or that they still have a lot of fullness at the top of the breast. When buying for AA, A & B cup sizes we have to take into account the different bust set women have as well as the fact that small busted women commonly have a shallow breast shape”, says Ash Siddell, Avariella’s managing director.
The Emma Harris bras at Avariella online shop come with a “no gaping guarantee” and are available in AA, A and B cup sizes from 28 – 36 inch underbands. Bras come in sets with panties or skirted thongs. The items feature silk lines, lace trim, adorned with charming big bows. The designs are classic, feminine and luxurious, but as the designer Claire Emma Harris says, also suitable for the everyday wear: “I love luxury lingerie, yet sometimes the delicate fabrics and lace can reduce the lifetime of the piece. It was important to me to find a lace which would wear well, wash well, yet still look truly beautiful. Once I found the lace I challenged myself to create a collection which pushed the technical abilities of a pattern cutter without compromising on fit. I wanted the signature collection to be fun and flirty, yet have the options of day pieces too.” The sets are available in two romantic colors: vintage rose and ivory. The bras that guarantee no gaping cost $135 (£79), panties – $58 (£34) pounds and skirted thongs – $66 (£39).
Avariella states that all women should have lingerie for every occasion and every mood: from elegant to naughty and from sexy to just plain. Small busted women are no exception. Avariella offers a wide range of small-size fashionable and luxury lingerie such as bras, briefs, thongs, suspender belts, babydolls and robes from British and European designers such as Aikyou, Beautiful Bottoms, Gilda & Pearl, Kriss Soonik, Lascivious, Lorna Drew, Something Wicked & Ysé and Emma Harris now, which is a contemporary brand of luxury lingerie. Avariella also sells gorgeous underwear for small-busted pregnant women and nursing mums. For more information, please visit the website www.avariella.co.uk.