Elila is a company that makes plus size underwear for full figure women. It was founded in 2004 and is celebrating its 10th birthday.
The owner of Elila, Ellen Jacobson, claims that she felt that there were not a lot of companies in the market that paid attention to what full figure women need. There are some facts that help to prove that. For example, in 1960 the average woman in America was approximately twenty-five pounds lighter than now. However, clothes for the women who are plus-size, only make up around 9% of the market.
Elila creates comfort by using high-quality materials and concentrating on details, every piece of lingerie is handcrafted and offers attractive exterior. There are casual and specialty garments in Elila‘s plus size underwear collection.
A co-host of a show Double Divas and a co-owner of Livirae Lingerie, Molly Hopkins, says that Elila‘s plus size underwear actualize the needs of plus size women. Model Asia M’onet claims that Elila’s longline bra is her favorite because it makes her feel elegant and provides an excellent support.
The company renewed its visibility in social media. You can find tutorials, behind the scene spots and a lot of other information in their website. These are only a few of many ways how Elila is reaching out to women. You can purchase some of Elila‘s pieces in a few of specialty retailers in the country, such as herroom.com, lindasonline.com, ladygrace.com.