It is said that Ukrainian women admire luxurious and attractive everyday looks and the Ukrainian-based lingerie brand AJOUR definitely takes that into consideration. As its founder Vitaly Novitskiy once said: “Money can’t make you happy, but beautiful lingerie can”. As a result, the new AJOUR lingerie collection for the spring and summer 2014 is designed for those women, who always want to look beautiful, feel desirable and knock their men’s socks off. So if you are looking for the underwear that goes well with everything or is comfortable to wear at the gym, this line is not for you.
AJOUR lingerie collection for the spring and summer 2014 includes fourteen different lines, which can be divided into three main groups by style and colors. The first group named “Innocent seduction” includes lines Adele, Minogue, Mathieu, Piaf, Sade and Dalida. They all feature pastel and fresh tones such as champagne, vanilla, pistachio, brown, silver, wheat, peach, beige, white and snow-white. The lines are quite modest, delicate and yet very seductive.
The second one is called “Fantasy of the nymph”. Its lines Lana, Ross, Kaas are united by champagne textile.
Only Morissette series comes in fuchsia with some additional details in lilac, blue and red.
“Luxury of the big city” is the last group and it is the most vivid of all. Dressed in Rihanna, Aguilera, Dion or Bjork lines you could not be ignored by anyone. Rihanna features a deep lilac, Dion – a light turquoise, Aguilera – a rich turquoise and Bjork underwear comes in a trendy mix of pink and orange.
AJOUR lingerie collection offers a lot of different types of bras and panties. The collection also includes garter belts and sensual chemises for the special occasions or rompers for the comfortable nights.
Lace is very popular this season. And it is all over the new AJOUR lingerie collection. Simple and splendid lace, lace in different colors, translucent lace – you just name it. This material gives a special seductiveness and luxury to the SS14 collection – what can look even more seductive and luxurious than this lace lingerie?
Decorations are the object of special attention to the designers of AJOUR. As a result, each line of the new collection is rich in details. For example, Rihanna bra is decorated with a big white flower, which makes lilac satin stand out even more. Morissette is the line that features a beautiful graphic floral print. Sade and Bjork series have flowers with beads in the bra bridge, which highlight the curviest places. Both Ross and Dion feature contrasting bows. Ross line’s champagne bra is decorated with big black bow in white polka dots and in Dion’s case it is a rosy bra bow that makes a great contrast with turquoise textile.
If intrigued with the new line of AJOUR lingerie for the spring and summer 2014, please visit brand’s site www.ajour.com. After all, you do not have to be Ukrainian descent, to look beautiful in AJOUR lingerie.